Visual Media

Project 5 Logos


A logo design created using Adobe Illustrator.


To start, I decided that I was going to create a logo for a business that my brother and I would like to start. I sketched out 3 different designs and I created them in Adobe Illustrator. I then took my designs to 10 people, asking them to choose their favorite. Once I had the one with the most votes, I refined my design in Illustrator. I then created a grey-scale version of the refined design, and then I created a white version set to a colored background.


Adventure is out there.


Anyone who would like to travel.

Top Thing Learned:

How to use Adobe Illustrator to make a clean design.

Color Scheme and Color Names:

Analogous: Red-orange, Brick and gold

Title / Body Font Names & Categories:

Hermione – Serif

Nickainley – Script



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