Matching letterhead and business card design from a personal logo.
Process (Programs, Tools, Skills):
I first created the trees in Adobe Illustrator by drawing triangles and grouping them together in the shape of trees. I then filled them with differing shades of green. I created a clipping mask and attached it to my little forest. I added the text, making sure everything was centered. I adjusted the color balance changing the trees to differing shades of blue instead of green. Once my logo was created, I created a new two page InDesign document and placed my logo into the top left color.
I then copied and pasted the bear into the bottom, and changed his opacity to 16%. I created three lines, using the three main colors of the color scheme (blue, brick and gold.) I added a text box into the top right corner, adding all of my contact information.
In the second page of my InDesign Document, I created two 3.5 in x 2 in rectangles. I then pasted my logo one of the boxes. In the other box, I took the text from the logo and put it in the top left corner. I copied and pasted the three lines from the letter head and put them underneath the text. I pasted the bear into the right corner and added my contact information into the bottom left corner.
Nomad Adventure Company is a travel company which organizes trips around the world to see the beauty in nature around us. The blue trees in the logo give the design a clean, cohesive feel.
Anyone who would like an adventure and to travel the world; or anyone who is interested in working for Nomad Adventure Company.
Top Thing Learned:
How to create a brand with both a letterhead and a business card design.
Color scheme and color names:
Split Complementary – Blue, Brick and Gold
Title Font Name & Category:
Roboto Light – Sans Serif
Copy Font Name & Category:
Roboto Thin – Sans Serif